Keyword: «modern generation»
In this article the authors reveal the peculiarities of development and socialization of a modern child. The characteristic of children of the "alpha" generation is given, the analysis of research in this area is presented. The authors have defined the peculiarities of upbringing and education of children taking into account the specifics of the new generation. The main emphasis is placed on the upbringing of children in the family. Recommendations for modern parents in the issues of upbringing of children in the family are given.