Keyword: «modern marketing»

The article considers the role of marketing strategy, provides various definitions of marketing strategy, on the basis of which the current paradigm of modern marketing strategy is formulated, and also provides a conclusion about what should be the main focus in modern conditions of all marketing strategies.

The article discusses the parameters of effective marketing, the main disciplines of strategic marketing and the main groups of operational marketing. Recently, there has been a discussion between traditional and digital marketing, in this regard, the main advantages and disadvantages of each are presented.