Keyword: «marketing strategy»

The article considers the essence of strategic marketing companies within the market management. Empha-sis is placed on the importance of developing marketing strategies, allowing the company to implement the right management decisions.

This article deals with the causes and factors of bankruptcy. Preventive and sanitizing measures to overcome the crisis are considered. Special attention is paid to the disclosure of the concept "positioning", being a component of market research of the enterprise.

This paper deals with the peculiarities of marketing strategies selection and formation at the enterprises of IT-industry. The author considers the specifics of strategic marketing activities of the companies of IT industry.

To evaluate the marketing strategy of a public catering enterprise, the authors make the analysis of the enterprise performance based on the following criteria: competitive efficiency, satisfaction of visitors' needs, market efficiency.

Currently, any organization recognizes the importance and necessity of using marketing in the management system. Marketing allows you to meet the demands of customers more efficiently, and contributes to rapid adaptation to changes in the market of services and goods.