Keyword: «moral culture of a person»

The article substantiates the need to educate a culturally, professionally creative person in the modern information society, in which the importance of media culture is growing. The article proves the need for the introduction of a new education paradigm that emphasizes moral, spiritual values. It is proved that the formation of media culture will be facilitated by the inclusion in the educational programs of higher education of leading state individual courses: «Media Education», «Media Literacy», «Media Culture», «Media Ethics».