Keyword: «media culture»

This article discusses the concept of media education, as well as issues of media competence and media literacy of the individual. Much attention is given to the question of the most preferable ways of introducing media education. The results of the study in the form of a closed type questionnaire to identify the base level of media competence of university students are analyzed.

The article substantiates the need to educate a culturally, professionally creative person in the modern information society, in which the importance of media culture is growing. The article proves the need for the introduction of a new education paradigm that emphasizes moral, spiritual values. It is proved that the formation of media culture will be facilitated by the inclusion in the educational programs of higher education of leading state individual courses: «Media Education», «Media Literacy», «Media Culture», «Media Ethics».

The article is devoted to the problem of the development of the media space in the field of additional education. The problem of the lack of various resources for the creation and organization of courses in the media circle is considered. At the same time, the aspect of the influence of media communication on the development and formation of the child's personality is revealed.