Keyword: «multilevel marketing»

The effect of the low efficiency of performance of functions and business processes for distributor’s network development and size of order

ART 16127

Author:

Nikolai Fomin

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A comparative analysis of the Russian market of direct sales and the German market, revealed the difference in the level of sales volume per distributor and the number of distributors on the market. Proposed two hypotheses these facts. To confirm the hypotheses, the cluster analysis one of the distribution network and comparative analysis of cluster indicators.

Keywords: cluster analysis, direct sales, multilevel marketing, distribution network