Keyword: «native advertising.»

The article discusses modern types of online advertising. The results of a consumer survey on attitudes towards online advertising are presented. The most attractive types of online advertising for consumers are analyzed, as well as the main irritants characteristic of online advertising. Conclusions are drawn about the priority directions in the development of online advertising, which is able to attract the attention of consumers without being an irritant. The results of the study can be used in the preparation of students in the specialty of secondary vocational education 42.02.01 Advertising.