Keyword: «smm»

The article considers analysis of internet advertising development of recent years in Russia.

This article is devoted to the consideration and characterization of anti-crisis management at hotel enterprises in the conditions of economic and political sanctions imposed against Russia and the analysis of Russia's response to them. Also, the article shows the positive impact of crisis management on the development of hotel enterprises. The paper models the main anti-crisis measures aimed at minimizing the negative consequences of the sanctions imposed. In addition, it is noted that anti-crisis management is a decisive factor in preventing the bankruptcy of a hotel enterprise and thus such management accelerates the development and stabilization of the functioning of the hotel business both at the regional and national levels.

The article discusses modern types of online advertising. The results of a consumer survey on attitudes towards online advertising are presented. The most attractive types of online advertising for consumers are analyzed, as well as the main irritants characteristic of online advertising. Conclusions are drawn about the priority directions in the development of online advertising, which is able to attract the attention of consumers without being an irritant. The results of the study can be used in the preparation of students in the specialty of secondary vocational education 42.02.01 Advertising.