Keyword: «object.»

The article examines comparative constructions in which humans are compared to inanimate objects and things. The following types of comparative images are highlighted: technological objects; household items; objects new to society; items of clothing, toiletries, and jewelry; food; objects associated with economic relations and material values; and the names of weapons and other military objects. It is noted that comparing humans to inanimate objects is one of the trends in the contemporary use of comparative constructions, which clearly reflects pragmatism and the concrete nature of modern life.