Keyword: «outlooks»

This article discusses the problem of social advertising in general and its features in the social network Facebook. The purpose of the study was to identify the features of social advertising as a mechanism for solving social problems on the example of the social network Facebook. Special attention is paid to the nuances of advertising publications, data analysis of types and forms of social advertising present on Facebook, their characteristic features are highlighted. The empirical basis of the study was data from the social network Facebook. Based on the data obtained, recommendations for the design of such advertising projects are formulated.