Keyword: «facebook»

This article discusses the problem of social advertising in general and its features in the social network Facebook. The purpose of the study was to identify the features of social advertising as a mechanism for solving social problems on the example of the social network Facebook. Special attention is paid to the nuances of advertising publications, data analysis of types and forms of social advertising present on Facebook, their characteristic features are highlighted. The empirical basis of the study was data from the social network Facebook. Based on the data obtained, recommendations for the design of such advertising projects are formulated.

This article is devoted to the current trend of promoting hotel services in social networks. The popularity of social networks, as well as their role in society, makes them a necessary attribute for any business that works directly with consumers. The hospitality industry is a prime example of such a business. Modern research shows a pronounced relationship between the presence of social networks in the hotel and the final decision of the consumer to choose a place of temporary residence. The author of the article analyzed the social networks in which foreign and Russian hotel companies promote their services.