Keyword: «perlocutionary effect»

The article is devoted to the study of the communicative and pragmatic relevance of Kazakh-language inclusions in the Russian-language press and news Internet resources of Kazakhstan. The increase in inclusions and realities distinguish the media discourse of Kazakhstan, which gives it a special specificity. An analysis of the causes and conditions for the intentional use of inclusions indicates a conscious process of transition to another language with a certain illocutionary level. Interspersing, including cultural information, a system of symbols, require a certain knowledge of the cultural background, partly the Kazakh language for a full understanding of the texts.