Keyword: «persistence»

The article examines the specifics of the implementation of the main tactics of the invasive technique as one of the most important elements of argumentation, based on the material of the program of the political party «Communist Party of the Russian Fed-eration». The persusive techniques and techniques characteristic of the above-mentioned party have been established.

The article examines the problem of the influence of self-esteem and level of aspiration on the academic motivation of students. It analyzes the psychological mechanisms that link adequate, inflated, and deflated self-esteem with the setting of educational goals and persistence in achieving them. Special attention is paid to the phenomenon of contingent self-esteem (self-esteem dependent on external achievements) and its motivational consequences. The connection between self-esteem and the two main types of academic motivation – motivation to achieve success and motivation to avoid failure – is revealed. The results of modern international research on the role of mastery in protecting self-esteem from the threat of failure are presented. In conclusion, practical recommendations are offered for educators and psychologists on optimizing students' self-esteem and forming a healthy level of aspiration.