Keyword: «persuasiveness tactics»

Modern political discourse is considered as a multifaceted, multiaspect phenomenon that has the functions of spreading political information, persuasion, propaganda, and influencing the political views of society. In his political speeches, President of the Russian Federation Vladimir Putin uses persuasive tactics, vocabulary with positive semantics, as well as words with the meaning of progressive movement, improvement, restoration. Thus, the president's speech is convincing, inspires confidence, creates the effect of positive emotional rise, which is extremely important in conditions of instability in the country.