Keyword: «political marketing»

The article deals with the specificity of the activities of public relations services in the bodies of state power. The content of the work of these services is indicated, including the organization and maintenance of the official website of the public authority, work with blogs, social networks, with the public and target audiences, with external organizations, the organization and conduct of special events, the implementation of PR projects. The functions of public relations in government bodies have been substantiated. It is concluded that the quality and productivity of social modernization depend on the degree of perception and understanding of the government's strategy, on the trust of the population. The characteristic of public relations is given in relation to the information policy of the authorities. It is established that social relations are a process of social communication, are one of the forms of social interaction at the macro level, realizing the mutual needs of the parts of the social organism.