Keyword: «pricing strategy»

The article shows the role of pricing policy in the effective marketing activities of the enterprise. The essence of this category is revealed, the main stages of the development of the pricing policy of the enterprise are presented, its possible goals are formulated. Particular attention is paid to the pricing strategy as a key element of the pricing policy. A classification of types of pricing strategies is presented depending on the price level of new goods, the degree of price change and the degree of differentiation of goods.