Keyword: «pricing policy»

Hotel business is the largest complex component of the travel industry. Thus, the entire tourism industry depends on the development of the hotel business. The purpose of the work is to assess the state and prospects of the hotel business development at the regional level. The article presents the results of the study of the main modern trends in the development of the hotel business in the Altai region. The authors discuss the problems of the hotel business development, such as the physical and moral «aging» of the material fund, the lack of qualified personnel, and the growth of competition.

The article shows the role of pricing policy in the effective marketing activities of the enterprise. The essence of this category is revealed, the main stages of the development of the pricing policy of the enterprise are presented, its possible goals are formulated. Particular attention is paid to the pricing strategy as a key element of the pricing policy. A classification of types of pricing strategies is presented depending on the price level of new goods, the degree of price change and the degree of differentiation of goods.