Keyword: «ranking of university performance»

The scientific article is devoted to the coverage results of the market research activities of higher education institutions in the market of educational services. The study showed that the same criteria used to select higher education institutions have different values for the surveyed groups. Considered the need to introduce a new measure for assessing the effectiveness of the institution. Educational institution after analyzing the information received from students and prospective students receive the data for the expansion and consolidation of positions of the University on the educational services market.