Keyword: «recipient»

The paper issues on the problem of encoding information in the text and focuses on the text of an annonce of a fiction book. ‘’Evaluative code’’ is thoroughly described through the prism of the reader’s perception. This code lets him form an opinion of a fiction book, educe its applicability as a mean of socializing in a group. The author distinguishes linguistic means of presentation of such code elements retrieved in the annoces in three languages (Russian, English, French).

The work demonstrates promising areas of research in network and electronic discourse. here linguistics plays the role of the younger sister of communication studies. This direction is relevant in connection with the role that this type of discourse plays in social life