Keyword: «regional marketing»

The paper presents the concept of regional marketing showing the subjects and objects of regional marketing; discusses its impact on the attractiveness of the region. The examples of the Kirov region shows activities and opportunities in the field of regional marketing. The author gives a list of joint activities of regional marketing.

The article discusses the issues of key provisions of regional strategies for the economic development of the region, tools for managing regional economic development, reserves for sustainable development of the regional economy. The estimation of planning of economic development of the region, regional marketing is given.