Keyword: «renewal»

The paper considers the formation of an assortment policy strategy for IP Voronin A.S., which implements window and door products based on the study of completeness, stability, assortment structure and the construction of a BKG matrix. It is determined that the key commodity items are divided into the following segments: "wild cats" – vertical blinds, "stars" – metal entrance doors, "cash cows" – metal-plastic windows, "dogs" – swing gates.