Keyword: «assortment»

Assortment management is the main task of trade enterprises. Assortment is a basic tool in the marketing mix, it affects the sales and distribution costs. Management of assortment is an important issue for interna-tional companies, because they have a high cost of export-import operations, and this fact influences the financial result. The article considers the information technology assortment management aimed at increas-ing turnover and reducing distribution costs by forming a balanced assortment structure.

This article demonstrates the importance of the approach to managing the assortment within a product cat-egory due to consumerization, which increases the validity of administrative decisions in the assortment pol-icy of trade organizations. The emphasis is made on the impact of marketing research on the example of a product category dairy products.

The article describes the historical trends of the bakery industry development and reveals their impact on both the product range and on the problems and prospects of the industry as a whole.

The article discusses the issues of planning the assortment of an enterprise by the example of JSC Smolensky DOK, on the basis of which an analysis of the formation of the product range of this enterprise and its evaluation was carried out, and recommendations were given to improve the assortment policy of the enterprise to increase its competitiveness.

This article analyzes the range of the market of sports nutrition products. The classification of these products according to composition, purpose and producer. The characteristic of requirements to quality and safety of goods is given. The range of sports nutrition, implemented in the city of Smolensk, and also revealed the preferences of different consumer groups.