Keyword: «restyling»

RESTYLING OF CORPORATE IDENTITY FOR THE DEPARTMENT OF ADVERTISING AND PR NEFU

Authors:

Oksana Salnikova,

Dmitrii Avdoshin

The article reveals the meaning of corporate identity and restyling for an educational institution and its structural division. The summarized research data is presented in the form of a survey on the associative characteristics of advertising and PR and a comparative analysis of competitors. The authors presented the results of the development of a new corporate identity for the department of advertising and PR of NEFU.

Keywords: development, educational institution, corporate identity, restyling, department of advertising and pr