Keyword: «rhetorical modality»

analysis of the narrative strategy of V.G. Perov's «Stories of the Artist», in our opinion, gives a clear idea of the nature of the concepts that are paramount for the author’s worldview, which he visualizes in the material structure of the painting. The study of narrative as a factor structuring the world of artistic images in the literary experiments of V.G. Perov, discovers the creation of conceptual dominants that affect the nature of the iconic message of his paintings. A comparison of pictorial and literary images from the point of view of identifying author's narrative strategies makes it possible to establish the principles of the analogous relationship between visual and verbal perception.