Keyword: «school competitiveness»

In this article, the problem of forming the competitive advantages of an educational organization in the modern educational sphere is updated. At the same time, the author highlights the factors of competitiveness that correspond to the formation of a new system for evaluating the management activities of the head of an educational organization in the aspect of forming competition in the market of educational services. The results of the theoretical analysis allow us to generalize the understanding of the criteria for the effectiveness of the management of an educational organization in the aspect of the formation of the competitiveness of an educational organization on the example of a school. Also, based on the results of the article, the author presents a general understanding of the concept of «competitiveness of an educational organization», which reflects the potential needs of society in the field of educational services and allows us to highlight the specifics of the problems facing modern educational organizations.