Keyword: «self-identification problems»

The article examines the issues of the personality crisis in the postmodern era caused by globalization, technological progress, digitalization and cultural hybridization. It is noted that many people face a personal crisis – a feeling of uncertainty, loss of meaning and identity. The analysis of the literature, including the works of D. Bell, E. Toffler, J. Baudrillard, J. F. Lyotard, as well as S. A. Tolkachev and N. L. Vigel. The consequences of the crisis have been revealed: existential anxiety, depression, anxiety, loneliness – exacerbated by the virtualization of communication. Recommendations are presented to overcome these consequences, including practical solutions for institutions of secondary vocational education.