Keyword: «seollal»
This article examines the problem of preserving of the Korean cultural identity through the prism of traditional festive culture, using the example of Lunar New Year and Chusok. The authors come to the conclusion that the festive culture of the Republic of Korea is directly related to the cultural traditions and rituals that form the consciousness and worldview of the modern Korean person. The topic under consideration can be interesting for the specialists of Korean studies and Oriental studies.