Keyword: «cultural identity»

Russia is a peculiar mosaic made ​​up of many peoples. They vary in size and intensity of internal relations, on economic and social characteristics, the level of political organization, language and culture, spiritual temperament and national character. In this context, the problem of multicultural education is of particular importance and complexity of a multi-ethnic Russian society.

The author researches the specifity of the Ishim's monuments, created in 2000-s. The author views the town's monuments as one of the probable variants of the citizens cultural identity, key archetype models, connected with the historic memory

The article concerns with the functionality of the expression «deaf-dumbness» in the novel «Green marquee» by L. Ulitskaya and states that the intertext under analysis comes from the Bible texts, classical literature enhanced by the supplementary sense of M. Voloshin’s poetry. It is used by the author of «Green marquee» as a superpersonal precedent phenomenon of Russian literature and culture and the authors of the article define its multi-functionality and a variety of artistic expressiveness.

This article examines the problem of preserving of the Korean cultural identity through the prism of traditional festive culture, using the example of Lunar New Year and Chusok. The authors come to the conclusion that the festive culture of the Republic of Korea is directly related to the cultural traditions and rituals that form the consciousness and worldview of the modern Korean person. The topic under consideration can be interesting for the specialists of Korean studies and Oriental studies.

Along with the rapid development of global economic integration, the Belt and Road Initiative has created excellent cross-border development opportunities for Chinese enterprises. In particular, it is worth noting that there are many cultural differences be-tween countries along the Belt and Road in terms of history, culture, customs, basic na-tional conditions and legal systems, which will inevitably have a negative impact on cross-border cultural exchanges for Chinese enterprises. Under the Belt and Road Initiative, in-depth research and analysis of the issues affecting cross-border cultural exchange in Chi-nese enterprises and proposed strategies will help create a positive impetus for cross-border cultural exchange in Chinese enterprises. Corporate culture is a unique cultural phenomenon consisting of corporate beliefs, rituals, symbols and ways of doing things, which plays an irreplaceable role in the development and functioning of a company. Cor-porate culture is an organization by its values, that is, by those aspects that are involved in the daily work of the enterprise. In the new context of the Belt and Road Initiative, cross-border cultural exchange has undoubtedly become a new means of promoting the development of Chinese enterprises: First, cross-border cultural exchange promotes the cultural integration of Chinese and foreign enterprises while achieving their own sustainable development. Secondly, it should play a positive role in promoting the integration of Chinese enterprises into the global economy. Cross-border exchanges between Chinese enterprises have not been around for very long, and there are still many problems, and a full-fledged development model has not yet been formed. While actively adopting the excellent corporate culture of foreign companies, Chinese companies should also improve their own corporate culture to further build a new market development model in the context of the new Belt and Road era.