Keyword: «social prestige»

The paper analyzes the impact of motorization on the way of life of the Togliatti citizens. The author considers the attitude of survey participants to the status characteristics of the car drivers. The ability to drive a car is considered as an important quality of the modern man. The car highlights the status of the owner, expresses his personality. The paper analyzes the results of sociological research, held in Togliatti in 2010 and 2015. They give an idea of the value of the car as a way of both expressing social status, and spending free time.