Keyword: «streaming platforms»

The article examines the transformation of the mechanisms of musical taste formation in the context of the dominance of digital platforms. The aim of the work is to substantiate the consideration of algorithmic recommendation systems (using Spotify, TikTok, etc. as examples) as new «agents of socialization» that actively influence the user's cultural preferences. The novelty of the research lies in a comprehensive socio-cultural analysis of this phenomenon, while most of the existing work focuses on technical or economic aspects. Based on the theoretical analysis, a conclusion is drawn about the dual nature of the influence of algorithms: on the one hand, they open up access to niche content and perform a compensatory function of orientation in the information space, on the other hand, they contribute to the formation of «filter bubbles», clip thinking and taste shift towards the mainstream, narrowing the user's cultural horizon.