Keyword: «student entrepreneurship»

The implementation of the Startup as a Diploma program has led to a more sustainable awareness of the need to form a system of competences in university students responsible not only for understanding and skills in project-based activities, but also, in accordance with the demands of the Russian economy and society, for the need for dynamic development of student entrepreneurship, which will be able to meet the needs of society for new technological products and services. The relevance of this work is confirmed by the goals and objectives of the national projects of the Russian Federation, implemented since January 2025, which clearly specify the need for the functioning of not only technological entrepreneurship, but also student startup design as its manifestation. Student startup projects, continuing in the format of final qualifying (diploma) theses, are provided with information, consulting, technological and financial support, both from higher education institutions and from the business community, that is, this type of entrepreneurial (project) activity is in demand and interesting to students. The aim of the study is to analyze the modern mechanism for completing the final qualifying work in the format of "Startup as a Diploma" by university students, which implies the use of various algorithms by students, including team (project) work performed by students of various training areas and the use of systems and strategic analysis methods. The main approaches used in the implementation of this study were analysis and synthesis, since there was a need to collect a significant array of information on the topic of the study in order to identify the main patterns in the intra-university implementation of student startups, including in the form of a diploma, as well as the subsequent combination of the obtained data as a complex of an array of information on student startup design. The results of the study are a clear formation of the business process for the implementation of the intra-university program «Startup as a Diploma». The scientific novelty of the study lies in the justification of the growing popularity of student entrepreneurship, as well as the need to develop final qualifying works in the form of a startup. The theoretical significance of the article lies in structuring and generalizing existing methods that can be applied in the development of startups. The practical significance comes down to the real process of introducing student startup entrepreneurship into the higher education system, which will contribute to the overall development of the state economy through the popularization of small and medium-sized businesses among university students.