Keyword: «students of grades 5–7»

The article deals with the urgent problem of declining learning motivation in students of grades 5–7, an age group experiencing a crisis of transition from primary school to adolescence. Based on the analysis of modern psychological and pedagogical research (2024-2026), the reasons for the decline of cognitive interest are identified: the dominance of external motives over internal ones, lack of formation of personal meanings of learning, the influence of digital socialization. The author proposes a set of methods and strategies for increasing motivation, including diagnostic tools, a system for forming a meaningful attitude to learning, creating success situations, taking into account age characteristics and using modern educational technologies. The necessity of purposeful pedagogical work on the transformation of external stimuli into internal cognitive need is substantiated.