Keyword: «topographemics»

The article deals with paragraphemic linguistic means functioning in a modern media communication based at the material of Russian and English languages examplified with the on-line versions of such papers as The Guardian, The New Yorker, etc. The aim of the analysis is the study of a functional potential of paralinguistic means of media discourse as the most extensive and powerful forms of modern communication, actualizing a creative playing modus. The research methods are based on the use of linguistic stylistic analysis, functional communicative analysis, methods of introspection, synthesis and comparison. Innovative research results of this study can be assumed as follows: modern web-based communication in the form of media discourse is characterized by a wide use of paragraphemic language means such as: syngraphemics, supragraphemics and topographemics, the functional potentials of which reflect the media discourse property of creativity, based on the mechanism of information content visualization.