Keyword: «syngraphemics»

The article deals with paragraphemic linguistic means functioning in a modern media communication based at the material of Russian and English languages examplified with the on-line versions of such papers as The Guardian, The New Yorker, etc. The aim of the analysis is the study of a functional potential of paralinguistic means of media discourse as the most extensive and powerful forms of modern communication, actualizing a creative playing modus. The research methods are based on the use of linguistic stylistic analysis, functional communicative analysis, methods of introspection, synthesis and comparison. Innovative research results of this study can be assumed as follows: modern web-based communication in the form of media discourse is characterized by a wide use of paragraphemic language means such as: syngraphemics, supragraphemics and topographemics, the functional potentials of which reflect the media discourse property of creativity, based on the mechanism of information content visualization.

the article deals with the problem of flexibility rules of punctuation signs’ usage in the modern English language, mostly in the texts of publicistic electronic media. Along with more freedom in using punctuation signs in everyday life communication forms (electronic letters, blogs, sms-texts, etc.), there is a tendency of resorting to punctuation in order to enhance the expressiveness of a media text. As a linguistic means of enforcing the expressivity, punctuation is a unit of the paradigm of playing resources of the language, forming the category of syngraphemics. The article contains the analysis of syngraphemic forms of the English language as emotional expressive resources of the publicistic discourse, examplified with the texts of the British on-line newspaper «The Guardian».