Keyword: «visual elements»

The article examines the peculiarities of the influence of the digital information environment on modern media texts, reveals the possibilities of using components of the digital information environment (among them multimedia hybrid, gamification, vivid ways of highlighting against the background of traditional media) in modern media projects. It is shown that all the media text elements described in the article use visual content, which is created using illustrations and graphic design, typography, photographs, infographics, multimedia and other elements. The specifics of their functioning are characterized.