Keyword: «vr training»

The development of students' sustained interest in physical education and sports (PES) is one of the key tasks of modern higher education. The student period is characterized by intensive development of physical abilities, active processes of socialization and professional self-determination, which objectively emphasizes the special importance of physical education at the university. At the same time, practice reveals significant problems: there is a low level of student involvement in sports events, and traditional methods of physical education demonstrate insufficient effectiveness. In the context of digitalization of education, there are both certain challenges and new opportunities. On the one hand, the widespread use of digital devices contributes to a decrease in physical activity. On the other hand, innovative forms of digital content and technologies are emerging that open up prospects for the natural integration of physical activity into everyday life and the learning process. In this regard, a comprehensive study of the pedagogical conditions that contribute to the development of interest in physical education, motivational factors that determine student engagement, as well as the potential of modern digital solutions in the field of physical education is of particular relevance. The aim of the work is to identify the pedagogical conditions and motivational factors that contribute to the development of students' long–term interest in physical education and sports at the university. To achieve this goal, a set of research methods was applied, including the analysis of scientific literature on the problem of students' motivation to engage in PES, questionnaires, organizing a pedagogical experiment with students, as well as mathematical processing and comparative analysis of the data obtained. In the course of the research, the authors made a comprehensive analysis of the works of domestic and foreign scientists devoted to the issues of students' motivation to engage in PES. An important stage was the empirical experiment, which clearly demonstrated the high effectiveness of innovative technologies – VR training, dance simulators Just Dance and RPG adventures Ring Fit Adventure. The theoretical significance of the conducted research lies in the expansion of scientific ideas about the pedagogical conditions that contribute to increasing students' motivation to PES. The practical significance of the work is determined by the fact that its results can be used to improve the educational process and foster sustainable physical education and sports interests among students, which is especially important in today's educational environment.