Olga A. Kazakova

Today, the factor of intellectual and digital transformation of society has a special impact on the educational process in universities in the field of physical education and sports. The use of new IT-technologies in the process of physical education raises physical culture and sports to a new level, and contributes to the education of a healthy generation. Therefore, the aim of the study is to identify the dynamics of the application and development of intellectual and digital technologies and sports software in the educational process of university students. Research objectives: to study the scientific literature on this topic; to determine the degree of positive impact of the use of IT-technologies and software on the educational process in the field of physical education and sports in various universities of the Samara region; to identify the impact of IT-technologies and software on the growth of athletic achievements of student athletes. The complexity of the problem under study and the complexity of the research object itself predetermined the use of various methods in identifying the main areas of application of IT-technologies and software, both in the educational process and in the sports activities of students. Having studied the scientific literature on this topic, the authors note that all higher educational institutions, at the moment, are building their educational process using IT-technologies, educational information platforms, modern software for various specialties and subjects. The sphere of physical education and sports in universities of our country and abroad is no exception. Next, the authors analyze the main trends in the development of information digital technologies (IT-technologies) for the subject of "Physical education and sports" in Russian universities. It is noted that the growth of the use of digital technologies in universities continues. They claim that the process will create even more innovative solutions and software for education and sports. The authors do not exclude that new technologies in virtual and augmented reality, analytical systems based on artificial intelligence and other progressive developments in order to improve the training and competitive process of student athletes of various universities in the Samara region will appear in the near future, which underlines the theoretical and practical significance of the research.

The need to maintain and improve the health of children in modern society compels teachers of preschools to seek new forms and means of health care activities, because the younger generation encounters increas-ingly high requirements for physical and mental health, emotional endurance, which can be met by healthy children exclusively. The authors propose the creation of health care room in the municipal budget pre-school educational institution № 61, for the formation of children's needs in motor activity and physical per-fection through the organization of additional group lessons for kids in cheerleading. The article signs out the hypothesis, aim and objectives of the beginning of the experiment, describes the various exercises used in infant cheerleading.

The paper compares the concept of sports, high performance sports, students’ sports; discusses the laws of the Russian Federation, makes the offers in this field. The example of success of Russian sport in recent years was holding the international competitions, which were entrusted to Russia in recognition of its authority in sport: XXVII World Summer Universiade in Kazan (2013), World Championships in Athletics in Moscow (2013), World Aquatics Championships. in Kazan (2014), XXII Olympic Winter Games and XI Paralympic Winter Games in Sochi (2014).