Keyword: «wholesale buyer»

The article examines the state of the sunflower seed market and assesses the risks of financial losses for producers from unfair pricing. Market monitoring showed a sharp drop in seed prices. The market is in a state of prolonged stagnation. Wholesale buyers pursue a corporate strategy of price containment in order to satisfy their own economic interests. Manufacturers suffer financial losses, which create increased risks of unprofitable production. The introduction of export customs duties had a significant impact on the fall in market prices. A situation has developed in the sunflower seed market in which the producer bears financial losses from duties. It was concluded that the mechanism for regulating duties does not take into account the consequences for seed producers.