Keyword: «yakutisms»

Socio-economic changes in Yakutia and in Russia at the end of the last and the beginning of this century gave rise to a large number of enterprises that needed names (ergonyms). A successful ergonym will ensure commercial success if it is original, harmonious and well remembered. We examined the names of construction organizations in the linguistic space of a multinational city and tried to find out the peculiarities of their writing, semantic motivation and structure.