Building long-term relationships with consumers in the context of the evolution of marketing
Viktoriya Bondarenko
Abstract. The article analyzes the problems of convergence of the main types of marketing and establishing long-term relationships with customers and own staff in foreign practice and Economics of contemporary Russia. It is concluded that employees ' loyalty and trust with the company depends on the effectiveness of partner-ships with clients.
Keywords:
employees, evolution marketing, partnerships, long-term relationship, convergence, internal marketing, customers