Anna Grigoreva

City: Orenbyrg

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2 PAPAI index

1 Publications in the journal

Articles

Effectiveness of Radio Advertising

ART 56043

Authors:

Anna Grigoreva,

Angelina Manohova

This article reveals various issues of radio advertising development and practical use. The authors examine its specific features, advantages and disadvantages, as well as analyze the factors affecting the effectiveness of radio advertising, in order to promote goods and services. Examples present enterprises from different areas of Orenburg city, which have been using radio advertising effectively for many years.

Keywords: efficiency, advertising, radio advertising, audio advertising, advertising message, the target audience, primetime