Keyword: «the target audience»

This article reveals various issues of radio advertising development and practical use. The authors examine its specific features, advantages and disadvantages, as well as analyze the factors affecting the effectiveness of radio advertising, in order to promote goods and services. Examples present enterprises from different areas of Orenburg city, which have been using radio advertising effectively for many years.

the planning of the pedagogical scenario assumes a clear vision of the educational space, the ability to determine pedagogical technologies in accordance with the characteristics of the target audience of the course, as well as careful designing the content of educational activities. To solve these tasks, at the planning stage, it is necessary to select training material, prepare assignments, set a threshold for passing each assignment, prescribe a formula for evaluating the results of the course, create video scripts, and develop guidelines for studying the course. These basic principles and main elements for creating modern educational materials of the professional language based on the online professional development course in the professional language organized by the Zlatoust Educational and Publishing Center (St. Petersburg) are discussed in the article. The authors demonstrate self-created materials for practical classes, based on the principle of authenticity – both in the selection of texts and in creating tasks and exercises to them.