Keyword: «advertising message»

This article reveals various issues of radio advertising development and practical use. The authors examine its specific features, advantages and disadvantages, as well as analyze the factors affecting the effectiveness of radio advertising, in order to promote goods and services. Examples present enterprises from different areas of Orenburg city, which have been using radio advertising effectively for many years.

The resources of neurolinguistic programming (NLP) suggest a sublime effecton the recipient of an advertising product, therefore, the article discusses the issuesof subthreshold impact from the point of view of the ecology of human perceptionand the maximum effect of a subconscious attitude to purchase. Basic psychotechnologies are analyzed in terms of using the Milton model of neurolinguistic programming NLP.