Polina Podkosova

City: Tyla

0 Publications in RSCI

0 H-index

4 PAPAI index

2 Publications in the journal

Articles

Studying of сonsumers behavior during the economic crisis

ART 170139

Author:

Polina Podkosova

Full text Read online

This article examines consumers behavior trends in the new market conditions. The changes in pharmaceutical industry are scrutinized. The financial strategy of the company is adjusted according to all received data.

Keywords: financial strategy, economic crisis, consumers behavior, pharmaceutical industry

Long-term Strategic Development of Financial Planning

ART 56073

Author:

Polina Podkosova

This article deals with the current economic situation; describes the development of the financial strategy of an enterprise; shows the formation of the SWOT-analysis model.

Keywords: financial strategy, economic analysis, swot- analysis, the smart - principle