Oksana Kyzmenko

The article describes the author's methodology for the economic evaluation of the effectiveness of innovative investment projects for the reproduction of the technical base of crop production. Using this methodology, the results of evaluating the effectiveness of technical and technological innovations introduction in the south of the Rostov region were obtained and conclusions were drawn about the advisability of implementing innovation and investment projects for different cost financing conditions.

The article is devoted to the development of strategies for sustainable development of the organization. The paper offers approaches to the definition of "strategy" concept, outlines the main stages of developing a strategy for the safe development of a company. The authors present the results of the diversification strategy for the existing agricultural company of the Rostov region.