Olga Mityaeva

The article is devoted to the analysis of the prerequisites and stages of the formation and further development of such form of non-government control as marketing audit, which is the most effective tool for analyzing, controlling and evaluating the effectiveness and practicability of business operations by business entities in the conditions of a “digital” economy development. The authors justify the need to apply this type of control in order to identify the reserves of companies and improve their positions in the context of digitalization and a competitive market.

The author makes an analysis of indicators characterizing economic development of Tula region for the period from 1965 to 1985 in the framework of the research conducted in connection with the 100th anniversary of the Soviet state and party figure, the first secretary of the Tula Regional Committee of the CPSU from 1961 to 1985, Ivan Kharitonovich Yunak (19.03.1918 - 31.07.1995).