Inessa Ignatkina

City: Tyla

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Articles

Prospects for the promotion of industrial products at exhibition fairs

ART 194007

Author:

Inessa Ignatkina

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The article presents an analysis of marketing tools that are appropriate to use for companies operating in the industrial market. The author considers the features of industrial exhibitions as a tool for promotion of the concerned company. The article focuses on the expanding functions of industrial exhibitions in modern conditions.

Keywords: marketing, industrial marketing, exhibition opportunities, industrial exhibition, manufacturing company