Keyword: «industrial exhibition»

Prospects for the promotion of industrial products at exhibition fairs

ART 194007

Author:

Inessa Ignatkina

Full text Read online

The article presents an analysis of marketing tools that are appropriate to use for companies operating in the industrial market. The author considers the features of industrial exhibitions as a tool for promotion of the concerned company. The article focuses on the expanding functions of industrial exhibitions in modern conditions.

Keywords: marketing, industrial marketing, exhibition opportunities, industrial exhibition, manufacturing company

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