Marina Novikova

Currently, there is a huge competition in the labor market with a balance of supply and demand, and, more than ever, there is a problem of activating human potential. Employers try to select employees who are able to work hard and productively, and employees, in order to be in demand and successful, try to maximize their professional potential and creative abilities, to achieve the highest results in the profession. However, higher educational institutions interact with employers only formally. It is important to establish partnership with employers in the process of training at a university on the basis of mutually beneficial cooperation, including regular interaction with educational customers in the learning process and to form a professional orientation among students, immersing them in professional activities from the first year. The aim of the study is to define and theoretically substantiate a set of conditions, technologies, mechanisms that ensure the formation of the professional orientation of economics majors in the educational process of the university. In the proposed technology, the method of modular training is used, which makes it possible to divide the educational process into separate independent units. The author's target program developed with the use of the mechanism of social partnership and interaction is presented. The article clarifies the concept of the formation of a professional orientation of an individual, reveals the grounds for designing and the content of the author's target program for the formation of a professional orientation in bachelors at the university, characterizes the stages and gives scientifically grounded practical recommendations for improving program support and diagnostic support of the pedagogical process. The results of the application of the program were high indicators of the formation of a professional orientation among bachelors, consisting of educational and professional motivation of students, formation of professional ideas, independence in decision-making, formation of professional thinking, development of creative abilities and development of a positive attitude towards the future profession.