Andrei Pylyaev

City: Tyla

19 Publications in RSCI

3 H-index

9 PAPAI index

2 Publications in the journal

Articles

Brand Identity as a Theoretical Category of Territorial Marketing

ART 56077

Author:

Andrei Pylyaev

The article deals with brand identity as a theoretical category in marketing and determination of essential categories of brand identity formation on the regional level.

Keywords: territorial marketing, brand identity, the image of the region

Economic rapprochement between Russia and China: prospects of development

ART 75157

Author:

Andrei Pylyaev

Full text Read online

This article describes a significant improvement in relations between Russia and China. In particular, it con-sidered the possibility of a number of economic agreements and prospects for development.

Keywords: sanctions, relations between russia and china, gas supply, apec, somas, novatek, railways